Search Engine Optimization 101
If you are new to SEO, you may not understand all the fuss about SEO. As I’ve said in a previous post, it is important to design your website for search engines as much as for people, though doing so requires some different thinking. It truly is beneficial to make sure that your site is optimized for search engines and here is a quick (3 minute) video that explains, in simple terms, how SEO works. Though it covers just the basics, it provides newbies and non-techies with an easy to understand format. Produced by Search Engine Land and Common Craft.
Another great resource from Search Engine Land is a Periodic Table of SEO Ranking Factors. Here is an image of the condensed version. For the full version complete with descriptions, click the image or just go to the Periodic Table of SEO Ranking Factors page over at Search Engine Land.