Come up with a Plan. Your marketing strategies may include your website, landing pages, printed material, YouTube videos, Social Media communication, email campaigns, online advertising or all of these.
Tell the World (or just a part of it). Online advertising will help increase brand awareness, Google page rank and revenue—all at a relatively low cost. Also, online advertising can provide you with valuable user statistics.
Pull it all together. Integrate Facebook, Twitter and YouTube into your website. Automate email newsletters—integrate your RSS feed into them! (Yay, write just once!) Integrate MailChimp forms into your website.